Change is a part of growth, and today, we are thrilled to unveil the rebranding of Anzy Home. This is more than just a new logo or a fresh color palette. It’s a reflection of our journey, our values, and the evolution of our brand.
Why We’re Rebranding
Five years ago, Anzy Home was born from passion, craftsmanship, and a dream to create meaningful, beautiful home decor. Back then, it was a small, family-run initiative. It was the beginning of something new, a transition from handmade hobby to a real, recognized brand.
Fast forward to today, Anzy Home has grown exponentially and has become an international brand with many partners and admirers worldwide. Our focus has shifted towards curating carefully designed collections with thoughtfully selected colors, sizes, and materials that align with timeless, elegant interiors.
What’s New?
We have redesigned our logo, brand identity, and visual aesthetics, ensuring they align with our products' essence and evolving mission.
More Than Aesthetic – A Reflection of Our Values
Our new brand identity is not just about looking different; it’s about who we are today. Anzy Home is a brand with a deep commitment to sustainability and social responsibility, as well as a passion for applying time-tested techniques in fresh, simple, and elegant designs that resonate with modern homes.
This transformation allows us to stay true to our roots while embracing the future.
The Heart of Anzy Home Remains the Same
While our branding has evolved, our core mission stays unchanged - to bring warmth, authenticity, and conscious craftsmanship into your homes. The heart of Anzy Home has always been about connection, care, and artistry, and this remains at the center of everything we do.
Thank you for being a part of our journey. This rebranding is not just for us - it’s for our customers and partners, who have supported us every step of the way. Welcome to the new Anzy Home - elegant, refined, and always crafted with love.
Designing for Handcrafters
Anzy Home is a special and unique manifestation of a dream turned into a business — a journey from a personal hobby to exhibitions and international sales. More importantly, Anzy Home creates jobs for people in small towns across Ukraine.
I’m still amazed how a conversation with Anna five years ago, during a walk in Kharkiv, became the starting point for a project I later was happy to design.
The new visual identity we designed celebrates the simplicity and aesthetics of handmade products — soft, curvy lines, minimalistic shapes, and natural colors. The brand system is scalable and flexible, allowing for rich and cohesive branding across various touchpoints. Altogether, it reflects the heartfelt approach of every knitter and craftsperson involved in the production process.
Dima Silchenko
Founder & art director of Fortetsia
fortetsia.com
